Currently, the cleaning industry has made consumers unsure of the products being sold under the pretense of being Eco-friendly. Many of today’s cleaners are actually “green washing” and using harmful chemicals.
Goal: Wants to keep their family safe from any harsh and harmful chemicals.
Goal: Wants to purchase affordable high quality products that have recieved great reviews.
Goal: Wants to support companies that gives back and donates to eco-friendly charities.
Generating ideas, feelings, and benefits for a product line onto a sheet helped eliminate and refine potential brand names.
Sketching, scanning, and rendered a variety of logo marks to create a system that distinguishes Soak from other brands.
Can’t spell soak without oak, right? Unlike other brands, Soak keeps their promise on being purely organic. Each element of the logo represents the ingredients that makes up Soak to ensure the safety of their consumers and richness.
Developing a line of products that focuses on the safety of consumers, their families, and our environment.
Each color promotes the healthiness, growth, harmony, happiness, and the responsibility that Soak has to their customers on providing the best products each and every time.
Soak cares about the environment which is why every product they make can be recycled or decomposed. Soak and reap the benefits of a healthy planet.