Journal of Critical Incidents

User Experience Design

Client: Society for Case Research

What’s the issue?

Members are limited to the full potential of having their work published and critiqued due to the lack of system that they’re currently using.

Learn more about our members

Primary, secondary, and teritary


Goal: Wants a way to easily review papers, edit the mistakes, and send it back to the original author.


Goal: Wants to be notified during every step of the process via text and email.


Goal: Wants to notify users about upcoming events, assign papers to editors, and keep track of current.

UX planning

Path to creating a better experience

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Journey mapping

To create a better experience for the members who use this site it was neccessary understanding and exploring their interactions with the current experience. Their feelings and behaviors have to be taken into consideration.

Flow charts

Showing a variety of user paths based off of their needs and wants that derived from journey mapping which helps create a stronger navigational hierarchy, use of content, and functionality.

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We want the opportunity to interact and share ideas with peers from all over the world.

I have a solution.

Creating a system where eligble members can submit, edit, and publish their paper though the Journal of Critical Incidents' publication.


Pattern library & site

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Colorful yet professional; that’s what Journal of Critical Incidents highlights on every page. Showcasing real life scenarios in real organizations. Users can easily find the tools they need to submit a paper, find previous journals, and be one step closer to publishing their work.

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Pattern library

Created to teach and help maintain the design elements so there's consistency everywhere for the site. Easy to understand and to use. From typography to text fields, every piece can be easily duplicated.


Branding at MBAA International Conference

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